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- BUSINESS, Page 49Business NotesCOMPETITIONFor Whom the Bells Toll
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- Ever since the historic breakup of the Bell System in 1984,
- the seven local telephone companies known as the "Baby Bells" have
- been pleading for an end to regulations barring them from the
- information-services business. Last week a federal judge in
- Washington finally gave the companies the green light to use
- their phone lines to provide such services as electronic
- publishing, computer banking and home shopping. While the Baby
- Bells rejoiced, the ruling was immediately attacked by newspaper
- publishers, who fear the loss of classified advertising revenues
- to the phone companies, as well as information-service vendors,
- who are afraid of being squeezed out of the $9 billion-a-year
- market by their much bigger rivals. Consumer groups also voiced
- concerns about possibly higher phone rates, and appeals are
- expected.
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- Such fretting may be premature. So far, the computerized
- data business has been filled with a lot less profit than
- promise, largely because of consumer indifference. The growing
- list of disappointed entries includes ventures backed by
- Knight-Ridder, Times Mirror and Chemical Banking. Despite their
- advantage in size and expertise, say analysts, the newly freed
- Baby Bells could join the list.
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